Thursday, November 29, 2012

BERLIN: Holiday Art Pop-Up Show at Berlin Mall

One Day Show Brings Local Art to Holiday Shoppers

Saturday, December 1
10am - 8pm
at the Berlin Mall
in a seasonal storefront space next to JC Penny.

Local 64, a coworking hub and creativity incubator in Montpelier, will transform a Berlin Mall storefront into a pop-up art gallery for a single day. The ephemeral gallery will exhibit at least eight area artists’ works to mall patrons. In an innovative partnership, the Berlin Mall will provide space for the art show, while Local 64 will gather its creative community and organize the event. Artists from towns that range from Burlington to East Hardwick will showcase works including photographs, small paintings, prints,sculpture, mixed media, collage work and hand-bound books.

“This is a perfect synergy of content and space,” said Lars Hasselblad Torres, owner of Local 64. “We’re excited to be able to showcase local artists to holiday shoppers. Finding a unique piece of art from a local artist can be challenging; we’re helping connect artists to their larger community.”

Most pieces will be priced at $100 or less
making the pieces perfect for holiday shoppers. The trend of pop-up art shows has been popular in larger cities.

“When I ran a gallery in Washington D.C., pop-up art shows were pretty common,” said Torres. “They always featured affordable art in unexpected places. The key is finding a place where there is a lot of foot traffic and that’s where the Berlin Mall comes in. I met the mall owner, Ken Simon, at a Central Vermont Economic Development Corporation (CVEDC) breakfast and he loved the idea.”

“This type of matchmaking is precisely one of the functions that the CVEDC serves in the community,” said CEVDC Executive Vice President Sam Andersen. “We encourage both CVEDC members and the public at large not only to attend this art show, but also to consider how businesspeople & entrepreneurs – like independent artists – can work together to further common goals.”

“Connecting the Central Vermont community to local businesses and organizations is something that the Berlin Mall really does every day,” said mall owner Ken Simon. “We’re excited to broaden our offerings to include local artisans and we hope that people come to see some of the great art that their friends and neighbors have created.”

The event will take place between 10 AM and 8 PM on Saturday December 1 at the Berlin Mall in a seasonal storefront space next to JC Penny.

Artists will include:
• Amy Burns - Handcrafted journals and notebooks
• Ann Labrusciano - Handprinted tees, sockpuppets, bottlecap art
• Leah Sophrin - Print patterns and small acrylic paintings
• Lyna Lou Nordstrom - Small books, cards, and collages
• Maisey and Clementine O'Connor - Colorful hand sculpted dragons
• Jennifer Isaacs - Photographs
• MJ Wasik - Photographs

Look for other shows in 2013 to increase awareness of local artists in the community.

Gerry Hanifin, Mall Manager
Berlin Mall