Wednesday, January 18, 2012

PRESS RELEASE: Art on Burton at Helen Day Art Center in Stowe

The Art on Burton

January 20 - April 15, 2012
Opening Reception: Friday January 20, 6 pm

The Art on Burton examines the profound role of art and design on the culture of snowboarding through the lens of Vermont's Burton Snowboards.

Snowboarding's reputation as a counter-culture lifestyle enables companies like Burton to visually push the envelope, collaborating with artists on product design. Not only does this positively impact the experience of the rider, it also supports the artist by increasing visibility of their work. There are few other examples where fine artists' work reaches the public so directly and extensively - consumed and viewed by thousands.

The Art on Burton focuses on designers and artists who have contributed to the design and image of Burton, highlighting significant moments and innovations. Original artwork, sketches, board graphics, and videos by: Basquiat, Thomas Campbell, Kevin Cyr, Futura, Mike Giant, Greg Gossel, Maya Hayuk, Andy Jenkins, David Kinsey, Andrei Molodkin, Michael Montanaro, Jari Salo, Lance Violette, Andy Warhol, and William Wasden.